Mission Statement


We have been brought together by our mutual love of decadent yarns, sinful
color, and a diversity in our backgrounds, experiences, and expertise in order
to influence and strengthen the community for good.


We are fearless when it comes to color and texture exploration. We are fiercely original.
We respect all human beings and each others’ differences and opinions.
We believe in fostering a safe space for open dialogue.
We are passionate about giving back what we have been given: support, encouragement, and inspiration from the making community.
We are dedicated to working with both aspiring and established designers, makers, bloggers, yarn shops, and other businesses to strengthen the community...together


We celebrate diversity of every race, religion, age, ability, sexual identity, gender identity, skin color and body type.
We will continue to seek out and work with diverse designers and makers that include representation from the Black, Indigenous, People of Color, and LGBTQ+ communities.
We will continue to support programs that offer yarn and design mentorship especially to Black, Indigenous, People of Color, and LGBTQ+ individuals.
We will donate money and participate in fundraisers that support Black, Indigenous, People of Color, and LGBTQ+ organizations.
You will see a diverse mix of faces, body types, and ages in our marketing, advertising, and social media campaigns.
We will partner with brands that support diversity and inclusivity.